Archive | December 2012

Djarum BLACK Innovation Awards

Djarum BLACK Innovation Awards 

Djarum BLACK Innovation Awards 2011 

I was lucky to have the opportunity to collaborate with South East Asia’s foremost Augmented Reality Company – AR&CO. (A member of WIR global)

Essentially my dudes at Kungpow Games Studio were given the challenge to develop AR&COs ideas into a fully interactive Flash gaming experience incorporating AR Facial recognition and Kinetic motion tracking. Additionally we Integrated social media linkage using Twitter and Facebook for online tracking purposes. The actual live program was held at the Djarum BLACK Innovation awards event – 24.09.2011 in Jakarta Indonesia.

Check out the vid for a quick preview of what we made.

Event Video source supplied by the AR&CO team
Final Video Edit and Music composition by me
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Brand new ideas…

reaper

Boring your audience to death ?

If you are thinking of making a killer presentation, make sure it doesn’t kill them through boredom. I’m sure all of of us at one time or other have either seen or done the PowerPoint yawn. There are some fairly easy steps to make sure your not responsible for this occurrence.

Some tips:

Use graphics. Lots of them. Don’t fill out the screen with loads of mind boggling text. Nobody is going to read it. Unless they’re part of the over eager club.

Don’r reveal your notes. Why would you want to destroy the only advantage of surprising or exciting your audience by revealing your notes. Not very logical indeed.

Simplify. Tease your audience through simplification. Use full-screen imagery and apply simple keynote explanations verbally. Complex ideas can be de-constructed and made easy.

Keep it flowing. It’s recommended to keep things flowing. Try never to spend more than a minute on any given slide. Keep the audience attentive by keeping the slides fresh.

Prepare. Preparation makes these simple steps feasible. The deletion of key-points and or notes will likely make your presentation a lot more free flowing and interesting. Unbound by your own shackles

Time for talk. The best part of any presentation is being able to discuss face to face with your audience.. They love to ask questions. Allow time for that and you will leave realising you probably covered more subjects and ideas you may have missed in the actual presentation. Also tends to get you re-invited.

Brand new ideas…

myrant

Who invited that annoying multi-level marketing representative to my party ?

While many of us may be huge social media advocates selling the seemingly numerous benefits derived, it’s important to understand the basis of how social media can be utilised, particularly in the case of enabling antisocial brands to become actively social. The fact, integrating your brands into other peoples social media streams doesn’t exactly guarantee success, quite the opposite.

The need for more attention towards accommodating the needs of your audience should be marked above your own. Otherwise expect to be uninvited to the party.

Brand new ideas…

turd

Selling crap

Selling turd essentially is part of a numbers game.  Sell  enough crap to people who are plainly clueless or don’t give a damn, you probably will end up making some cash along the way. If it’s all about cash flow, and not so much your reputation or professional responsibility, by appearing to develop items of value, then you will no doubt do well selling complete turd till the end of days…. or unless someone calls you up on it.

Brand new ideas…

Parody-of-parity

The Parody of Parity

The consumers mind perceives brand parity when surrounded by product categories that offer nothing more than their counterparts. Brands lacking differentiation strategies will find their ability to develop brand loyalty constricted. The need to perceive parity perceptions found within the markets mind will give you the advantage whilst fighting for brand loyalty.