Brand new ideas…
The Parody of Parity
The consumers mind perceives brand parity when surrounded by product categories that offer nothing more than their counterparts. Brands lacking differentiation strategies will find their ability to develop brand loyalty constricted. The need to perceive parity perceptions found within the markets mind will give you the advantage whilst fighting for brand loyalty.
Tags: advertising, brand comic, branding, Communications, Consumer Perception, Digital Business, Digital Marketing, Digital media, Economy, games, Gamification, Interactive, Internet, Leadership & Management, Social Media