Brand new ideas…


The Parody of Parity

The consumers mind perceives brand parity when surrounded by product categories that offer nothing more than their counterparts. Brands lacking differentiation strategies will find their ability to develop brand loyalty constricted. The need to perceive parity perceptions found within the markets mind will give you the advantage whilst fighting for brand loyalty.


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About mjayzland

Mjayzland is a collection of my stuffs, be it music... art... design... professional publications and the occasional rant. Generally creative ideas and whatnot. Feel free to peruse and abuse and or congratulate. Cheers Mjayz

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