Consultant dilemma

Agency Picth
Delivering more than the status quo in all areas is a challenge for many companies. Especially when set in an environment that doesn’t inspire innovation… things such as… being held back by low incentive, low pay, low budget, a lack of leadership, no training for new staff, non qualified staff and or managers, lack of expressing opinion, sheer laziness, dealing with people with over bearing egos, dealing with their own ego, fear of being judged by peers accustomed to doing the least..

Worse is seeing people of high intelligence, energy and vigor being smothered by a group too insecure to listen.

Give me your thoughts ?


Commercials that whip you into line


Conventional abuse

Competitive strategy and consumer behaviour is quiet often misaligned. Brands should take the time to consider what’s not only best for their own business but what’s best for their consumers.

Brand new ideas…


Keeping it in the family…

I may get around to writing a small article on this rather sensitive subject. Then again, maybe not…

Frankly I’m more interested to hear about what other people have to say about their experiences whilst dealing with –
a: Working with their own family and or relatives
b: Working with or for other peoples families and or relatives

As with all things, there will always be positives and negatives. Feel free to blast your opinions here.

Brand new ideas…


Boring your audience to death ?

If you are thinking of making a killer presentation, make sure it doesn’t kill them through boredom. I’m sure all of of us at one time or other have either seen or done the PowerPoint yawn. There are some fairly easy steps to make sure your not responsible for this occurrence.

Some tips:

Use graphics. Lots of them. Don’t fill out the screen with loads of mind boggling text. Nobody is going to read it. Unless they’re part of the over eager club.

Don’r reveal your notes. Why would you want to destroy the only advantage of surprising or exciting your audience by revealing your notes. Not very logical indeed.

Simplify. Tease your audience through simplification. Use full-screen imagery and apply simple keynote explanations verbally. Complex ideas can be de-constructed and made easy.

Keep it flowing. It’s recommended to keep things flowing. Try never to spend more than a minute on any given slide. Keep the audience attentive by keeping the slides fresh.

Prepare. Preparation makes these simple steps feasible. The deletion of key-points and or notes will likely make your presentation a lot more free flowing and interesting. Unbound by your own shackles

Time for talk. The best part of any presentation is being able to discuss face to face with your audience.. They love to ask questions. Allow time for that and you will leave realising you probably covered more subjects and ideas you may have missed in the actual presentation. Also tends to get you re-invited.

Brand new ideas…


Who invited that annoying multi-level marketing representative to my party ?

While many of us may be huge social media advocates selling the seemingly numerous benefits derived, it’s important to understand the basis of how social media can be utilised, particularly in the case of enabling antisocial brands to become actively social. The fact, integrating your brands into other peoples social media streams doesn’t exactly guarantee success, quite the opposite.

The need for more attention towards accommodating the needs of your audience should be marked above your own. Otherwise expect to be uninvited to the party.

Brand new ideas…


Selling crap

Selling turd essentially is part of a numbers game.  Sell  enough crap to people who are plainly clueless or don’t give a damn, you probably will end up making some cash along the way. If it’s all about cash flow, and not so much your reputation or professional responsibility, by appearing to develop items of value, then you will no doubt do well selling complete turd till the end of days…. or unless someone calls you up on it.

Brand new ideas…


The Parody of Parity

The consumers mind perceives brand parity when surrounded by product categories that offer nothing more than their counterparts. Brands lacking differentiation strategies will find their ability to develop brand loyalty constricted. The need to perceive parity perceptions found within the markets mind will give you the advantage whilst fighting for brand loyalty.

Brand new ideas…

Just another day where service gets lost in the mix

Part of my ongoing exploration towards crunching down branding concepts and other such things associated with the creative industry…

Personally I always dreamt of creating a comic book about something naturally twisted like zombies or psycho killers etc… Probably a whole lot easier heh. But yep this is probably more appropriate use of my time, let’s see.

I’m putting it out there.. So I’m gonna have to put my head down and arse up and actually do it. A bit pre-emptive i’ll admit, but I’m sure I’ll have many people to thank along the way for sharing their ideas and experiences i.e. the lads and lasses at DM IDHolland… Heck you may even be one of them. So yep, keep’em flowin I tellz ya.

FYI Investors are more than welcome to participate 😉

Keep posted for more yeh.

Cheers enjoy !